Will Google Replace Martindale-Hubbell for Attorney Searches?
Blog guru Kevin O'Keefe has a post with source links, in which he wonders aloud if Google will replace Martindale-Hubbell as the primary method that most people use to search for lawyers. As a practical matter, one can find out much more information about a lawyer, much more quickly, on Google--and its free. My bet is for Google and other search engines to become (if they aren't already) the first place that most people will look to find out about a lawyer. Search engines will also increasingly be the source where people go to choose a lawyer, either before or after they learn about her. Some credit for this should go to the person generally regarded as the inventor of the World Wide Web, Sir Tim Berners-Lee.